How do you promote your therapy business? What things do you do to get more clients?

Perhaps you try a flyer drop, or put up leaflets in local stores. Perhaps you have tried an email campaign, or an advert in your local newspaper.

Whether you give up after one attempt, or keep going with a particular strategy, it’s vital that you understand whether or not it’s really working.

One of the best ways to do this is compare the cost and time involved against the results. Don’t just measure results according to number of clients received (and the value of their business).

Results can include an increased number of visits to your website, or more enquiries.

One example of results measurement can be found in this article by marketing expert Massimo Gaetani from Salus Wellness, a complementary health centre in Cambridge.

You’ll also find plenty of articles about marketing your therapy business in the marketing section on the Private Practice Hub.