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Getting a website for your private practice

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Creating and maintaining a successful website can be a nightmare for the non tech-savvy. Here are our Top 10 Tips to keep you on the right track.

  1. Accept that you need a website. Nowadays, a quick online search is the first port of call for people looking for therapists. So in order to get more clients, you need to have an attractive online presence.
  2. Have a clear objective. What do you want your website to achieve? It is important that you know the answer to this question to help you or the design company to build it. For example, do you want clients to contact you via email, contact form or phone? How many extra clients do you want as a result? What is a priority? What is not? Having clear goals will improve your website’s SEO.
  3. Choose a domain name. Make sure it is relevant, short and easy to remember, and then check it is available to buy with search tools such as Domain Check.
  4. Choose an established hosting provider. Hosting providers rent server space for your website, with a pricing plan that depends on your content requirements, such as pictures and videos, and emails. Choose one who will answer your queries before asking for your money.
  5. Create your website. Depending on how much creative control you want to have, you can choose anything from a DIY website builder with templates, to a fully bespoke designed website. An important thing to consider here is the level of long term support you require. To help you decide which option is best for you, here are some reviews from the Private Practice Hub.
  6. Make sure your website looks professional. There is a reason why some DIY website builders are so cheap. These packages will often make your website look amateurish, and turn off potential clients as a result. To avoid this pitfall, think about how much you are willing to invest in your website and keep the design clear and clean.
  7. Use the right words. Your website needs to be able to attract and hold your visitors’ attention within 5 seconds. The right copywriting will help you do this. Good copy will consider the aim of your website, your target audience, and the benefits of therapy. It will also take a conversational style and appear in short, digestible chunks.
  8. Have a call to action on every page. In other words, prompt your visitors to take action and ‘give me a call on…to find out more’. To make this successful, make sure you provide your contact details on each page too.
  9. Consider social media integration. Like it or not, integrating social media on your website will pull in a wider audience and improve SEO. Most providers will integrate with the standard social networks (Facebook, Twitter, Google+, LinkedIn), but do consider other platforms. For example, is an integrated blog important to you?
  10. Beat the competition. A recent survey found that 20% of therapist respondents do not have a website. It also discovered that 25 % felt their websites didn’t do the job they wanted; 67% didn’t know how many visitors they received; and 30% hadn’t updated their sites for 4 months or more. If you want to get ahead of the crowd, a good website is essential.

Online directories for therapists

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More often than not, marketing is a necessary but frightening concept for those who do not specialise in it. For therapists in private practice, it is crucial to be able to create a strong online presence whilst still dedicating time to the therapy side of your work. This can be a tricky balance to strike.

Nowadays, most potential clients look for therapy by searching online, so if you register your practice in an online directory, you will be contacted by more people than if you use business cards or newspaper ads alone. Plus, once you have signed up, you will save a significant amount of time on marketing and be able to focus on other aspects of your practice.

Registering with general online directories (such as Yell or Freeindex) can be helpful, but many successful therapists in private practice will tell you that therapy specific directories work more to their advantage, in terms of the number of clients that are referred through them.

This is due to the fact that industry-specific online directories have the power to increase your visibility to potential clients through their increased Search Engine Optimization (SEO). In effect, this means that your practice will appear higher up in their Google search results, leading to more prospective clients and increased referrals.

It is also beneficial to register with an online directory that is specific to therapy because it will enhance your reputation by association. If people feel that they can trust your practice, they will be more inclined to contact you.

On the Private Practice Hub website there is a comprehensive list of online directories specifically for therapists, which can be downloaded by becoming a member, free of charge. This includes UK Therapy Hub, an online directory for therapists which lets you have total control of your profile. UK Therapy Hub gives you the space to tell potential clients about your experience and what you can offer them. This will help you to build a connection with potential clients and encourage them to contact you.

Using an online directory like this can make marketing your practice so much simpler, cheaper and more effective – it doesn’t seem like such a frightening prospect after all!